27. January 2023

Facelift for the brand presence: BARTHAUER presents the new BaSYS world

The Braunschweig-based software specialist for infrastructure management and water management is now setting innovative impulses with a new key visual. With this modern coat of paint, the previous BaSYS world will be replaced after four years. The aim of the facelift is the continuous expansion of a modern, forward-looking and at the same time sustainable brand strategy, which Managing Director Anis Saad has already successfully launched together with his team in recent months. “What has been driving my team and me for months in the development of our modules on the inside has now also received its well-deserved exterior coating through the new key visual,” sums up Saad, not entirely without pride.

The new appearance effectively highlights the services and solutions of Barthauer Software GmbH and ensures a holistic view. The core product – BaSYS – with its modular and closely interlocked specialist shells is not only the visual focus here. The key visual was implemented by illustrator and graphic designer Kerstin Krempel from Kneitlingen near Braunschweig. With her technical know-how and abstract imagination, she put the visualization of BARTHAUER software solutions and IT services in the right light. The process from the first draft to the final artwork was accompanied by a productive and constructive personal exchange.

The new design concept blends harmoniously with the previous BaSYS color scheme, giving it more innovative depth and a modern touch. In order to do justice to the integrative approach and scalability of the underlying product, the new view can additionally be viewed from different perspectives and staged with animations. True to the motto: Individual issues require individual solutions.